Run your business like horse

The most important aspect of business is quality, it always has been and always be. While there are many factors that contribute to a successful business none trumps this simple axiom whether it be a product or a service oriented enterprise. lack of quality in any aspect of business whether it be personnel, marketing, location, equipment, or any portion of business is essential. In the final analysis you will see how exactly this is true.

Many people will argue that the most important aspects of business are financing and advertising. I will not say these aren’t important and essential but they certainly are not number one when it comes to a successful business. When deciding to enter any business venture the first thing that is discussed is the product, and if the product is a stinker nothing will make the business venture work successfully. Advertising can spread the word and drive a lot of consumers your way, but if the product is no good, no amount of looks will create sales enough to save a bad idea.

For instance it is not uncommon for a person with a great product and business model to find financing anywhere. Everyone including lending institutions wants to make money and if they feel your idea is good enough they will line up to compete to lend you money. If the product or service is sub-par they will give you the polite denial letter and and often tell you the reason they will not finance the venture is the product. Quite simply people have had great ideas throughout business history and almost no money to invest on their own but gotten financing quite easily based on the strength of the concept for their product as can be seen with very simple items like the Hairagami, extension cord clip, and home hair cut systems. There are literally thousands of products like this people have brought to the market through financing from outside sources based on the strength of the product and succeeded.

There is also a school of thought that believes a strong advertising campaign can take even a bad product and push it until sales take off and make it viable. In the very short term this is sometimes true. New Coke back in the mid 1980’s sold great briefly but was so unpopular the old formula was demanded by consumers. If Coca-Cola can’t sell a bad product with their vast resources, nobody can.

Most of us as consumers have tried something new out on the basis of simply giving it a shot. While these are usually inexpensive things which we feel safe with risking a small amount of money, sometimes they are much larger financial risks. Either way the one truth that comes out of this is if the product is a bomb you aren’t going to be a repeat client and you’re very likely to let others know it stinks as well and steer them away from wasting their money on it. Did you ever hear of anyone giving positive endorsements of the Yugo? Conversely speaking if a product is good word of mouth from satisfied consumers can spread farther, faster, and more effectively than any advertising campaign. Honestly answer this, are you more likely to try something based on a trusted friends recommendation or a coupon or advertisement you randomly happen upon?

Again financing and advertising are important, there is no arguing that. Financing can help weather the turbulent start up time for a business, and advertising increases awareness for the product or service. As important as those aspects are however they simply won’t save a bad product. Business is a marathon, not a sprint, and getting out of the gates fast may be exhilarating, but eventually quality always wins out over hype.

Most people would love to be their own boss; to choose when they work and how much they earn. There are many rewarding factors to running your own business and being able to see your work and efforts being rewarding is very satisfying to say the least!

Running your own business puts you in the driver’s seat – you can take control of things that may not have crossed your mind before, such as how much you will charge for your product or services and now your ideas can be put into place with no one to tell you that it won’t work. You really are in control of your destiny, as your business will only become as successful as you make it!

Knowing that you have made your first sale, or reached your business goals is a great feeling, even more when you know that it was down to your hard work and determination. You can truly feel valued knowing that without you, the business would have gotten nowhere – where as if you are employed you may not feel needed or respected as much as you should be.

You are free to ‘do it your way’, and take the risks that you want to take. It is your business and you are the one who can make it succeed – how you do that is up to you! You have created a job for yourself, and now you don’t have anyone to take orders from. You control how much you earn instead of doing a lot of hard work for someone else and being paid a fixed salary. How much you earn is down to the effort you put in, and that will reflect like never before – it’s a great motivation and will encourage you to keep going even through the tough times.

Being in charge of a business is a big task and when it is done well and the business is successful the owner will see a rise in self-esteem and confidence. This will not only be felt by you but by the people around you and can really make an impact on your life. You now have something to be proud of and it’s a great satisfaction when someone asks you for your job title! It is also a great conversation starter and will definitely earn you a few more friends.

The most rewarding factor for me is knowing that my hard work is respected and has paid off, whereas I have never really felt this in a normal nine-to-five job. You feel disposable because there are many other people who could do your job just as well, if not better, but when you run your own business it is your creativity, skill and ideas that push the business further. Making the wrong choices can break you and your business, but making the correct ones could make you a millionairre. It is those kind of risks that I thrive on, because it is like a strategy game, things won’t happen for you – you have to make them happen. Knowing that you made a business that started with nothing and turned it into a business which earns money and perhaps employs people is a great feeling and it is something that not everyone is able to do.

Sure it is challenging to start a new business and make it successful, but the amount of pride and the sense of achievement that you get in the end is indescribable. You could be earning the same amount as your previous employer paid you, but it will feel much better and much more enjoyable knowing that you are earning every penny for yourself and that your ideas are truly valued and needed. You can be whoever you want to be, and the sky is never the limit!

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